Brand identity

Start ups, new products or brand overhauls may require naming the most fundamental identifier. Predating the brand identity design, Day1 steers clients through the tricky process of finding an appropriate name, researching its originality and managing the registration process.

One of the most challenging decisions for any start up organisation is creating its trademark and choosing the right design practice to provide the service. Some designers offer a 'logo design' service which may seem good value, and clients get precisely what they pay for a logo which may or may not adequately reflect their culture or proposition to their audiences.

For us, the design of a mark is the critically important expression of corporate character and we spend as good deal of time with our clients getting under the skin of their culture, aspirations and strategic plans. This results in a brand which will grow with the business and supporting templates that set out the visual language to express your brand values.