Do my sales and marketing activities really support my business plan?

Your business plan will establish your organisation's aspirations. A key part of this will be your competitive strategy which will identify what propositions you will take to market and how you will differentiate yourself. Your competitive strategy is a critical element of how you will actually deliver on your business plan.

We believe that all your marketing and sales activity should flow from the propositions defined by your competitive strategy. The definition of any specific proposition – what product/service to what market segment via what channel delivering what benefit – will be the central in guiding both your selling and marketing activities.

Our Business Plan Alignment service is aimed specifically at helping your ensure that:
• you have a clearly defined set of propositions
• these propositions will demonstrably help you achieve your business aspirations
• your current sales and marketing activities are explicitly focused on your propositions.

Benefit? Confidence that your sales and marketing activities are explicitly supporting your business plan.