Integrating sales effectiveness with CRM

CRM is a vital part of understanding your customer base. All too often though it is has become more of an infrastructure exercise aimed at 'wiring up' the various sources of data on your customers. While this a pre-requisite to effective customer management it will in and of itself deliver no real value.

The real benefit from CRM comes through developing the frameworks that help you to understand your customer groupings in such terms as the annual revenue they generate, the cost of selling, the marketing costs, their profit contribution, etc.

Day1 have a set of frameworks that can help your organisation better understand how sales effectiveness can contribute directly to supporting a realistic CRM strategy. At the core of this is the ability to really understand what your propositions are, which you should concentrate on and what assets are used in their delivery.

Benefits? Protecting your investment in CRM.