Are there any aspects of my sales and marketing approach that are not what they could be?

Day1 has developed a comprehensive survey that looks at the key themes that underpin a successful go-to-market approach – where 'go-to-market' covers all those activities that turn business goals/aspirations into:
• a set of clearly defined propositions
• the capability to define, maintain, communicate and deliver these propositions (i.e. marketing and sales).

The go-to-market benchmarking survey asks you to evaluate your organisation against the following five parameters:
• strategic alignment – do your sales and marketing activities support your business goals?
• People and teams – does your organisation promote the required behaviours to ensure sales effectiveness?
• Process maturity – to what extent do you do fact based sales management?
• Proposition clarity – how well defined are your propositions, do your staff understand them?
• Sales support – do your sales support actively truly support your sales activities?

Benefits? The survey provides a quick overview of how well you measure up to some key sales effectiveness good practices.