posted: 21.11.03

When Manhattan, one of the UK's largest suppliers of kitchens to house builders, was prompted by one of its customers to think about the way they promoted themselves – they appointed Day1 from a shortlist of three.

Manhattan have made kitchens for over 30 years, so they know that they are good at what they do – but it took a customer to point out that they didn't really shout about it enough – 'they didn't deliver the sizzle...'. So that became the basis of our brief.

The new style Manhattan has a revised contemporary corporate identity, a new brand for its innovative urban range – Metro; stationery, quote pack, brochure and range selector, alongside new lorry liveries, uniforms and signing.

Andy Uren explains 'This project has meant that we've really had to get to the heart of Manhattan's key values; understand their markets and customers and help them to move the business to where they want to be – the best designer/supplier of kitchens to housebuilders in the UK.'

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