posted: 20.11.03

We've been working with Construction company Benson for a few years now, but have only recently been appointed to look at PR issues for the South East region.

Working to develop a company profile is always tricky – especially in a competitive industry like construction. However, for Benson South East there are certainly things to shout about [such as their support for National Construction Week pictured above] – so we are not only targeting the press, but developing an e-newsletter that Benson can use as a cost effective method to communicate with customers, prospects, partners and suppliers who are all a route to market.

The e-newsletter is web-based and can be updated by Benson, without the need to go to a specialist web guru.