posted: 10.03.05

The Welsh capital is cooking up some hot property for its rising stars...

If you haven't been to Cardiff lately, then jump on the train as soon as you can. It's an exciting, expanding city 'on a mission' and when property developer Craig Davies recently came across a brochure designed by Day1 a fast and effective creative process was spun into action.

Craig runs the residential side of Atlantic Property Developments plc, a £220m Cardiff-based development and investment company and was looking for a creative team to help launch a prestigious new city centre project, 'Plas Gwynt'.

He explains, "We were planning to launch a new side to our organisation dedicated to developing high quality residential properties in the best locations in Cardiff. I needed a marketing campaign that would stand above everything else that's going on in the city and that didn't just copy what's happening in Cardiff Bay or in other urban development areas. I came across a kitchen furniture manufacturer's brochure that was head and shoulders above anything that I'd seen around, looked at the credit on the back page and picked up the phone...."

Day1's experience in property marketing helped them to secure the project and since then they have been commissioned to name and brand Atlantic's new operation with further work in the pipeline as further residential projects come online. There will be more news on those through the spring and summer.

Look out for the launch of www.plasgwynt.com, and if you're thinking of a property investment or contemplating relocation to one of Europe's most promising capital cities, these properties are going to be hot!