What is working well, where could we improve?

For any human based activity with many moving parts there is an unfortunate but inevitable tendency for complexity to grow over time. This is particularly true for sales and marketing – staff turnover, changes in market conditions, continuously evolving products and services [not always planned], etc, all contribute to this increasing complexity.

Day1's diagnostic service aims to help you to re-establish control over your sales and marketing operations. We apply a systematic approach that exposes the many elements and their interactions - amongst others this includes the linkage between your business planning and sales and marketing processes, your competitive strategy, your propositions and their profitability, your organisation structure. Through extensive facilitated interaction we help you develop a practical improvement agenda.

Benefits? The opportunity to clarify and rationalise your sales and marketing activities and so ensure greater sales effectiveness.