Organisations that communicate effectively to their customers, stakeholders and employees are more profitable than those that don't.

But this isn't just a sales and marketing issue – the effectiveness of how messages are managed and disseminated can affect how you are percieved by your customers and other external influencers. This can have a direct impact on sales.

When you commission a new brochure or update your website, what influences your decision – is it outdated, incorrect, irrelevant? These may be viable reasons for renewal – but are these decisions assessed against other criteria? How effective is the brochure? what do your existing and potential customers want? what is the most effective way to spend a limited marketing budget?

Looking at the channels that you use to communicate now – and how they integrate with each other will help you to evaluate the effectiveness of your existing communications activities.

This exercise will help you to draw up a communications activities map that reflects what you do now and subsequently prepare a communications framework with identified targets and outcomes over a 2-3 year period.

Benefits? Confidence that your communications activities support your core messages and are reaching every sector of your target audiences in the most effective and economical way