Your value proposition is the selling heart of your go-to-market activities. Why is a potential customer going to buy from you? In order fully to understand what your value proposition is, you need to understand the dynamics of the marketplace and your competitive position.

Through the use of a two to three hour workshop [average time] Day1 together with your senior management, development and sales facing community will develop a value proposition [this will also involve some post workshop face to face interviews] that chimes in with the current needs of the market; the psychology of buyers; and the tactics you need to adopt to beat your competitors and increase your sales.

Benefits? Getting this right is the start of maximising profitability from all your resources.