We originally refreshed chartered surveyor Crickmay’s identity in 1995, which is quite a while ago now…
They approached us again in 2014 to review the company brand across all aspects of their business – public facing and internal.
Since their original identity was launched, new players have moved into the commercial property market – many of them emulating the market leaders in terms of the visual interpretation of their brand. Crickmay were keen to stay ahead of the curve and to differentiate themselves in a marketplace crowded with ‘me too’ logotypes.
This was the basis of our brief.